The Principles viewpoint allows the analyst or designer to model the principles that are relevant to the design problem at hand, including the goals that motivate these principles.

Stakeholders Stakeholders, business managers, enterprise and ICT architects, business analysts, requirements managers
Concerns Architecture mission and strategy, motivation
Purpose Designing, deciding, informing
Abstraction Level Coherence, Details
Layer Business, Application, and Technology layers
Aspects Motivation

Concepts and Relations